Editorial comment: Questioning advertising methods

Instead of the usual smattering of inappropriate dwellings I was confronted with an advertisement for a structured product. The entire email comprised of an advertisement for the Barclays Guaranteed FTSE Account. The email was from Prime Location and the subject line was "New Guaranteed FTSE Account". Nowhere in the body of the email was there a mention of what Prime Location is.

“Investments, they often tell you, can go down as well as up,” the email started. “Well, here's one that won't go

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