Succumbing to World Cup fever

- By Robert Benson
- 01 Jun 2006

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Thanks to the football World Cup, European markets have seen the launch of several products linked directly to the performance of national football teams, with higher returns based on success on the pitch. In other cases it has been the success of the sponsors of the tournament or other companies that may benefit from the event, that have provided the upside potential.

As one would expect, the first products off the blocks appeared in the certificates and warrants markets. The ability to create

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