Top 10 op risks: Reputational damage

Top 10 op risks: Reputational damage

deepwater-horizon
Up in smoke: BP’s reputation suffered after the Deepwater Horizon oil spill – but did BP deserve all the blame it received?

A good reputation has never been easier to lose – though this may not be a problem for much of the financial sector, as it doesn’t have one. Once again in 2012, the annual Trust Barometer survey conducted by US PR firm Edelman found banks and financial services the least trusted sector of business – less trusted even than they were in 2011.

From a psychological point of view, this represents a real problem: once ‘primed’ with a negative impression of a company, people are far more likely to

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