Top 10 op risks: Reputational damage

Top 10 op risks: Reputational damage

Up in smoke: BP’s reputation suffered after the Deepwater Horizon oil spill – but did BP deserve all the blame it received?

A good reputation has never been easier to lose – though this may not be a problem for much of the financial sector, as it doesn’t have one. Once again in 2012, the annual Trust Barometer survey conducted by US PR firm Edelman found banks and financial services the least trusted sector of business – less trusted even than they were in 2011.

From a psychological point of view, this represents a real problem: once ‘primed’ with a negative impression of a company, people are far more likely to

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have a account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: