A new frontier
US financial advisers are being targeted to open up the alternatives market to new investors. However, they need to attain a certain level of sophistication in order to fully profit from this new distribution route, says Jeff Benjamin reporting from the US
Financial planners across the United States are being targeted as the next frontier for the hedge fund industry. With the total number of planners and brokerage reps reaching close to 250,000, it is difficult to argue against the choice of savvy marketing efforts to try and make use of this relatively untapped distribution channel. Advisers, after all, represent the most direct path to an eager base of freshly minted millionaires.
One obvious snag, however, is the advisers themselves. Many of
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