How Athora uses its ties to Apollo to boost returns

Henrik Matsen, group head of growth at Athora

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Athora, the Bermuda-based life insurer that is focused on continental Europe, has found an investment that allows it to generate bigger returns than traditional insurance companies.

Athora’s business is similar to Athene’s, which has become a major force in the US life and pensions market since it was founded in 2009 by the private equity giant, Apollo Global Management.

Like Athene, Athora sources most of its private credit investments from Apollo, according to Henrik Matsen, the insurer’s

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