Green is the colour of choice for BNP Paribas in France

For popularising ethical investing, as well as for managing to innovate within a strict regulatory climate, BNP Paribas wins the best in France award

photo of jean-eric-pacini of bnp paribas
Jean-Eric Pacini, BNP Paribas

BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its logo. In September, it teamed up with the World Bank to sell €50 million of what it calls the first fully ethical structured product to BNP Paribas Cardif, its insurance affiliate. Later that month, it closed another deal with a European pension fund worth €10 million. In all, BNPP has sold around €1 billion worth of structured products linked to the Ethical Europe Equity (EEE) index, a benchmark of

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