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The rock-solid case for database marketing
With the right databases and intelligence, products can stand out above those of competitors
FRTB implementation: key insights and learnings
Duncan Cryle and Jeff Aziz of SS&C Algorithmics discuss strategic questions and key decisions facing banks as they approach FRTB implementation
Why database marketing is increasing in importance for asset managers
Improved market presence, product viewership and brand recognition, coupled with the ability to forge long-term community followings, is making the prioritisation of database marketing a no-brainer
