NYSE Arca rolls out initiatives to attract ETP listings

Exchange seeks to maintain dominance in the US

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Laura Morrison, NYSE Arca

It is increasingly common to hear that launching an exchange-traded product (ETP) is harder today than ever, and due to the scarcity of new issues - 2013 saw half as many launches as 2011 and the lowest number since 2009 - competition among exchanges to list ETPs is keen. To the exchanges' chagrin, however, when products do make it to market they often do not stick around for very long.

Since its creation by merger in 2006, NYSE Arca has muscled its way to the top of the ETP listings market, but

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