Best in Italy – Société Générale

Best in Italy

Roberto Pecora

For some time now, Société Générale (SG) has played an unusual role in Italy - that of the underdog. While the bank has been operating in the country for 15 years and has a staff of around 20 people devoted to creating, marketing and selling structured products, unlike most of its local competitors it lacks a retail network. Banks such as Banca IMI, Unicredit and BNP Paribas can leverage highly developed retail channels to bring their products into the hands of investors. Remarkably, however, th

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