Barclays launched the Comet online structured product platform in 2010 as a way to deliver its range of structured products to wealth managers around the world. "There weren't that many third-party platforms at the time," says David Wood, London-based director in investor solutions at the bank. By building its own web-based distribution tool, Barclays found it could reach new clients and deliver its products to them more cheaply.
The bank immediately saw an explosion in the number of quotes weal
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