Hedge funds' popularity is set to increase

Interest in hedge funds is on the increase but much of it is skewed towards fund of funds, according to research carried out by Axa Sun Life.

In the firm's quarterly financial adviser survey, 60% of advisers said they anticipated hedge funds, particularly funds of hedge funds, will increase in popularity over the next 12 months.

Half cited increasing investor awareness as a reason for increasing popularity, and 30% attributed it to the current market environment.

Many advisers believe there are e

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