The medium is the message

When I joined Hedge Funds Review's editorial team as a keen yet ignorant reporter in 2003 the first oddity that struck me was this: while the mass retail audience, with relatively speaking the least money to lose, had chased the promise of stratospheric returns from the dot come bubble for nearing five years, those with the most money to lose were chasing 12% to 15%, year in year out. Shouldn't it be the other way round?

As I edit what will be my final edition of Hedge Funds Review I have

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