Best in Italy

Marco Valentino

BNP Paribas

As the impact of the eurozone sovereign debt crisis sent Italian government bond yields to record levels, many Italian banks faced funding challenges to which they responded with simple, non-structured products and deposits aimed at attracting liquidity. BNP Paribas, on the other hand, defied the economic gloom to take its chances in Italy this year, demonstrating engineering expertise and the fleetness of foot to grab market share from less nimble competitors.

In a year in which the

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