Best in Spain

Alfonso de Miguel


The strong position occupied by BBVA in the Spanish market derives from its internal private banking clients and the mass retail products sold through its branch network and third-party distributors such as savings banks. This year has also seen a marked increase in institutional activity from BBVA, notably the use of complex, customised products aimed at helping banks manage balance-sheet risk and proceed with the process of deleveraging.

It has been a year of crisis as Spain became the

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