Global X and the lure of niche exposures

Glittering Global

bruno-del-ama chief executive and founder of global x funds
Bruno del Ama, Global X Funds

New York-based exchanged-traded fund (ETF) provider Global X Funds aimed to differentiate itself from the start with the launch of an ETF that offered exposure to Colombia at a time when no other ETF providers seemed interested. It is these gaps in the market that give the company its edge and the impetus to come up with such a product, which tracks the 20 most liquid stocks in the Colombian market. Since the launch of that fund in February 2009, Global X has brought to market 38 ETFs, through

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