Best in Switzerland

Best in Switzerland

Julien Duniague, SG Private Bank

In a Swiss market saturated with reverse convertibles, the willingness of Société Générale Private Bank (SGPB) to meet the needs of private clients by branching into phoenix structures, corporate bonus notes and accumulators has helped it secure this year's award for Switzerland.

"There is really only one trend in Switzerland: reverse convertibles," says Julien Duniague, global head of investor solutions and services at SGPB in Zurich. "But only 2% of the structured products we distributed this

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