Distributor profile: Samsung's novel approach to equity-linked securities

Primed for portfolios

South Korea
Samsung Securities distributes structured products in South Korea

Samsung Securities distributes products to a wide range of investors. High-net-worth individuals, the private banking sector, retail investors and institutional. “Our main goal is to restore the confidence of our customers in the wake of the financial crisis,” says Byunwong Ahn, product development manager at Samsung Securities in Seoul. “The South Korean derivatives-linked securities market is recovering, but it will take time to recover fully.”

After the crisis, South Korean investors were

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