Distributor profile: Promoteo waits for bonds to lose their shine

The waiting game

Serge Lignot - Promoteo

Swiss-based investment firm Promoteo has seen a pick-up in structured product sales in recent months, but many of its clients remain invested in bonds while they await a clear signal of future direction from the markets. This makes life tough for distributors of structured products.

“The main worry from most of our clients is that interest rates will go up, so they want short durations,” says Serge Lignot, head of primary market structuring for structured notes and derivatives at Promoteo in

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