Latin America House of the Year

Structured Products Americas Awards 2010

Julien Lascar, Société Générale

How do you make an impact in a large geographical area where you lack your own distribution network? That is the problem that has always faced Société Générale (SG)  in Latin America. The solution is to focus on your core strength of being an innovator. SG wins this year’s Latin America award for coming up with solutions where it was thought none could be found, and for cementing its reputation, throughout Latin America, as the number-one innovator in structured products.

“We’ve had a lot of

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