Banca Fideuram in Italy is concentrating on created simple products, which are easy to understand for its network of private bankers. After the financial crisis, the bank has found that its clients want clarity in their investments and the demand is for products based on underlyings which they understand.
The bank sells products which track equities and interest rates. "Statistics show that our clients prefer equity index-linked and interest rate-linked products," explains Roberto Modafferi, sta
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