European banks have been forced to get to grips with a new reality since November 1. Now, when selling structured products to retail customers, they first have to ensure the investment is suitable for the investor. The distributor must also strive to get the best result for its customer, based on several factors including price.

It's all part of the European Union's wide-ranging Markets in Financial Instruments Directive (Mifid), which came into force from last month. Bankers generally welcome th

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