Hard bargaining

Nordic focus

bonde-feb02-gif
You're going to try and rip me off.” This is how Gösta Bonde, deputy chief financial officer at Swedish white goods manufacturer Electrolux, starts meetings with investment bankers.

In response, Bonde says: “The bankers usually say yes we’re going to rip you off.” But Bonde is quicker than that: “I am not saying they do but I tell them they will try.”

This sums up Bonde in a sentence: he is wary but with a sense of humour, and above all he is in control.

“We want a low spread, investors want a

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