Hard bargaining

Nordic focus

bonde-feb02-gif
You're going to try and rip me off.” This is how Gösta Bonde, deputy chief financial officer at Swedish white goods manufacturer Electrolux, starts meetings with investment bankers.

In response, Bonde says: “The bankers usually say yes we’re going to rip you off.” But Bonde is quicker than that: “I am not saying they do but I tell them they will try.”

This sums up Bonde in a sentence: he is wary but with a sense of humour, and above all he is in control.

“We want a low spread, investors want a

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe

You are currently unable to copy this content. Please contact info@risk.net to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Risk.net? View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here