Hard bargaining
Electrolux’s deputy chief financial officer, Gösta Bonde, likes to strike a hard bargain. But, as David Watts found out, Electrolux has shed some of its reputation as one of the toughest negotiators in the market.
In response, Bonde says: “The bankers usually say yes we’re going to rip you off.” But Bonde is quicker than that: “I am not saying they do but I tell them they will try.”
This sums up Bonde in a sentence: he is wary but with a sense of humour, and above all he is in control.
“We want a low spread, investors want a
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