ABN Amro targets North America with retail advertising campaign

News

Dutch bank ABN Amro has launched an advertising campaign in North America in an effort to market its retail structured notes in the region. The bank's S-Note concept comprises three types of structured note: principal protected, higher yield and out-performance. The campaign is aimed at financial advisers and broker-dealers.

According to Gijs Kaars Sijpesteijn, London-based head of ABN Amro's Private Investor Products, Americas and UK, the promotion of S-Notes is the first phase in a campaign

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