Keeping things plain and simple
Legal & General's assets under management for its structured products unit have just reached £1 billion. The UK-focused business cites plain vanilla products and high levels of service before, during and after sales as its formula for success. Shamillia Sivathambu reports
In the 10 years since London-based financial services company Legal & General (L&G) entered the structured products space, it has brought out several exotic products, including some linked to a basket of indexes and products geared with no protection. But it is the plain vanilla, capital-guarantee structures that have scored highest in the popularity stakes. "Our experience is that simple products sell the best in the UK," says Jamie Vale, investment sales director for structured products at L
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