Best in Hong Kong - HSBC

Structured Products Asia Awards 2008

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HSBC provided a market first this year by becoming the first completely open architecture distributor in Hong Kong to launch an equity-linked investment (ELI) based on an exchange-traded fund. The product proved so successful that other distributors immediately followed suit, and the launch was also instrumental in attracting more than 10,000 new ELI clients in just three months. The secret of the product's success was not only that it had never been done before but also that its February launch

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