The power of association

Cover Story

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The concept of structured products is still relatively new to most people. The different kinds of product and the jargon used to describe them are often lost on many retail investors, says Jim Goddard-Jones, head of Bristol & West's third-party distribution division. In the interest of promoting structured products as an asset class and streamlining the jargon that comes with it, Goddard-Jones advocates establishing a home-grown trade body for the UK. "I have long believed that the industry

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