Forging ahead

Societe Generale


Competition in Asia's equity derivatives market is raging ever fiercer. New players are emerging, and banks are constantly fighting to retain the biggest and best sales and trading teams and top structured-products expertise. Many banks are also merging equity derivatives with other asset classes to deliver the most versatile hybrids service.

The constant challenge for houses such as Societe Generale (SG) is invariably one of staying ahead of the curve. The French bank, which has traditionally

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