Amal Saidani is an Associate Professor of Marketing at the School of Higher Commercial Studies (Algiers, Algeria) and serves as the Director of the MARKETIC Research Laboratory at the University Hub of Koléa. She is currently President of the Doctoral Training Committee in Commercial Sciences at the School of Higher Commercial Studies, where she also supervises Ph.D. research in the field of marketing.
Her teaching responsibilities extend to several higher education institutions in Algeria, and she regularly acts as a consultant for organizations seeking strategic advice in marketing and brand management. Her past academic roles include Head of the Marketing Department, Director of External Relations at the School of Higher Commercial Studies, and Director of Postgraduate Studies and Scientific Research at the Higher School of Social Security.
Her research focuses primarily on marketing strategies, consumer behavior, perception-based approaches to decision-making, and the dynamics of digital marketing. She has authored and supervised numerous research projects addressing how individuals and organizations interpret, evaluate, and respond to marketing signals and environmental cues.
