AIFMD: marketing caution urged for US managers

Reverse solicitation to be judged on a case-by-case basis

online-marketing

A new video-based approach to linking investors with managers, which claims to satisfy rules regarding reverse solicitation under the alternative investment fund managers directive (AIFMD), has sparked debate on how capital-raising may be accomplished without the need to adhere to costly European strictures, such as establishing a base on the continent and appointing a single depository.

In general, the AIFMD allows non-European Union managers to avoid the requirements of the directive if invest

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