Getting the Continental drift

us prime broking

'Vive la difference' may be the catch-cry of some European and Americans to their continental counterparts. However, when it comes to marketing hedge funds to eager investors on the respective continents, no major changes are required of marketing or presentation.

Rod Barker, a managing director in Credit Suisse First Boston's Prime Services team in London, says there is not a need for US managers to think fundamentally differently when speaking to a European potential investor, as against a US

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