Vive la difference, says Credit Suisse

In an increasingly complex marketplace of prime broking houses, it's the small differences between brokers that are likely to make or break the client relationship, says Credit Suisse managing director Philip Vasan

What do you see as the key challenges currently facing prime brokers ?

Prime brokers need to keep up, if not ahead, of arguably the smartest clients in any market. As the hedge fund industry continues to evolve in its search for unique investment opportunities, and as investors get better at discerning between true manager alpha and market beta, managers are taking on greater complexity in order to keep outperforming. But for the front office to outperform, so must the back, whether in achieving