JP Morgan re-opens long/short fund for investors

The fund, run by Jon Ingram, Jon Baker and Anis Lahlou-Abid, has achieved a cumulative annualised return of 18.9% since its launch in October 2003.

The philosophy that Ingram says led to the success of the fund is based on targeting on average, fast growing cheap stocks with good news flow, outperforming the slow growing expensive stocks.

"It is a common sense approach," says Ingram.

He agrees with the ideas behind behavioural finance, the study of how humans interact in financial services.

The

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