Making it in marketing

The law on promoting hedge funds differs between countries, so managers must be aware of discrepancies

There are a number of key considerations to take into account when marketing hedge funds. These range from those driven by the law and regulation of the jurisdictions where the product is to be marketed to the commercial considerations of individual hedge fund managers.


The nature of both single manager hedge portfolios and funds of funds is such that in many key jurisdictions they are treated as unregulated funds and it is not permissible to offer such vehicles to the general public. There are

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