How to ride the Asian tiger

A complete guide to marketing and selling a European hedge fund into Asia and the attributes that attract the region's investors

Looking at the recent popularity of Asian-based strategies and the amount of money flowing into them, it is tempting to think that in Asia itself there is a lot of money going into - or about to go into - alternatives. In reality, there is little correlation between the two investment flows.

There are a variety of reasons why Asia is a more challenging place to sell alternatives than the West. First, is its lack of a geographical centre for alternatives. While in the West, very large market

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