Goldman Sachs is at the top of its game as a prime broker and intends to stay there. Both John Willian, global co-head of prime brokerage, and Dean Backer, global head of prime brokerage sales and cap intro, acknowledge the company's influence in the industry. Both stress that Goldman intends to keep it that way.
Willian and Backer say the heart of the business remains client-focused. They believe there is a lot more to servicing a hedge fund than just providing leverage or clearing and