Press gang

Press and marketing

The question of what hedge funds should look for in press relations (PR) and marketing agencies is not only a good one for hedge fund managers to ask, but also one that could cost you dearly if you make the wrong hire.

PR and marketing are not just ‘nice to have‘ support functions or optional add-on services. They are among the most vital and powerful weapons in your business armoury. The perception that PR is all G&T‘s, nods and winks and Friday night drops is anachronistic. PR today is a

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have a account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here