UBS Asset Management cools on alternative data

Buy-Side Risk USA: Firm checked several datasets and found little alpha

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Yet another asset manager has called out the hype surrounding alternative data.

Bryan Cross, head of quantitative evidence and data science at UBS Asset Management, says the use of alternative data to generate alpha is “a game you can’t play”.

The firm spent much of 2018 testing many of the roughly 700 available datasets for tradeable insights that could form part of an investment strategy.

“The quality is certainly non-uniform and not up to the standards of traditional fundamental data from

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