Ethical investment: Which way is the wind blowing?

Something is changing in the US world of socially responsible bond investing. For years, socially responsible funds - funds that only invest in companies that meet certain ethical standards - were considered the awkward cousins of the investing industry. Their returns often lagged behind the broader market, and outsiders stereotyped their managers as prim religious conservatives.

Now, the sector is quietly booming. Socially responsible invested assets in the US have reached $2.7 trillion

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