Building strong investor relationships is key to successful third-party marketing

- Hedge Funds Review editorial
- 12 Dec 2011

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As the hedge fund industry evolves to cope with regulation and tough market conditions, so does the job of selling them to investors. Alpha Ucits directly covers hundreds of hedge fund investors with a particular focus on institutional investors across Europe. The company also has a number of sub-distributors acting for its platform, including one of the largest Italian banks and one of the largest banks in Luxembourg.

Marketing Ucits hedge funds involves marketing a relatively new product to an

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