Targeting the family office market

Family offices remain a large, and often a very experienced investor in alternative classes, but as Sebastian Dovey from London's Scorpio Partnership explains, it is far from a given that they will jump at all hedge fund. He offers advice on successfully interacting with what can prove the most loyal and informed of hedge fund investors

The interest in family offices, in all its forms, has resurfaced with a vengeance in the asset management and private banking world. The timing of such renewed interest is worth examining, as well as the reasons behind it.

The concept of the family office is by no means new. In essence, the genesis point of private banking effectively is the family office. This is the case if one accepts that the