La Poste battles for top spot

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In 2003, La Poste was the single largest issuer in the market. But in 2004 it slipped to third place, with a market share dropping to 5%, according to La Poste’s own numbers, while Caisse D’Epargne had 8% and Crédit Agricole 7%. Jean-Hubert Blanchet, La Poste’s head of structured products, wants to reinstall his business as the market leader. “The competition is intensifying and growth of market share is becoming more important,” Blanchet says. “To get back to first position in 2005

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