Case Study 4: Defining impact investing for today‘s ethical investor – evaluating the efforts of Evangelisches Johannesstift

Jens Güldner

This chapter outlines the fundamentals of a leading ethical asset owner in Germany, Evangelisches Johannesstift’s (EJS) integrated, ethical and sustainable investment philosophy. It highlights the interconnectedness between its ethical, impact and mission-led investment approaches, and describes how it identifies and measures socially oriented, targeted outcomes using some of the United Nations’ Sustainable Development Goals (UN SGDs) and underlying targets.

Evangelisches Johannesstift, a charitable foundation, makes investments with the intention of achieving measurable, positive social and/or ecological impacts, in addition to achieving a traditional financial return. The foundation thus strives to achieve a “double dividend” and aims to address solving social, economic and ecological problems.

With the launch of an endowment fund, the EJS Endowment Fund in February 2010, the social impact investment approach has ultimately been applied to all parts of EJS’s investment strategy with the aim of reducing possible “negative” effects and bringing the investment into line with EJS’s articles of association and mission statements.

DEFINING ETHICAL, MISSION-LED AND SOCIAL

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