Meet Simon, Luma and Halo (they trade structured products)

Shiny new platforms want to introduce structured products to an unsuspecting US public

All the rage in Asia and Europe, structured products in the US have often sat in traffic, blankly watching as the massive stock, mutual fund and ETF businesses cruise past.   

But a handful of new electronic platforms – decked out in bright colours, big typefaces and thumbnails of easy-to-grasp information – are propelling the products to the financial advisers who act as feeders to US investors