Creative challenges in customer-driven risk management

Shell Trading’s Ken Gustafson and Jemmina Gualy shed light on the environment in North America for customers and dealers in risk management, and look at the opportunities ahead for the business

A new landscape exists today for customers and dealers in the North Americanenergy arena. The demand for risk management products and services to temperincreased levels of price volatility and tightened supply/demand metrics in naturalgas and oil must be balanced out against a dramatically altered supplier, providerand dealer roster. Customer needs have never been greater, yet the ability toone-stop-shop and obtain full natural gas, oil and power requirements has vastlydiminished.


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