What’s in a name-change?

Profile: Capitalia

The creation of Capitalia in July 2002 had to be more than a superficial exercisein rebranding. This was to be the single most important chapter in the long andoften tortuous restructuring of the Italian banking industry. The new holdingcompany for retail and commercial banks Banca di Roma, Banca di Sicilia, Bipopand Fineco Group and investment bank MCC (the old MedioCredito Centrale) wasgoing to be an entirely new bank. Above all, the transformation rested on theability of new management to

To continue reading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: