Bumf and bumf-ability

THE collective term is 'bumf': brochures, leaflets, pamphlets and other marketing material and product documentation. The financial services industry churns out vast amounts of the stuff and, in the run-up to Mifid's implementation, getting it all reworded and reprinted is just one of the many headaches facing some institutions.

Nic Gordon, a senior manager in Bearing Point's London office, says one of his clients - a medium-sized European bank - has determined it will need to alter somewhere in