SEC intensifies scrutiny on ‘AI washing’

Regulator made first enforcement actions against high-tech misrepresentations this year

Securities and Exchange Commission
Photo: Andriy Blokhin/Alamy Stock Photo

The US securities regulator has warned firms not to falsely advertise the use of artificial intelligence in their investment products, adding those that engage in ‘AI washing’ may face enforcement action.

“It is a nice thing to advertise to show investors that ‘hey, we are cutting-edge’, but if the firm is not actually using it, it can attract the attention of enforcement,” said Maurya Keating, associate regional director for the investment adviser and investment company examination programme at

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to View our subscription options


Want to know what’s included in our free membership? Click here

This address will be used to create your account

Most read articles loading...

You need to sign in to use this feature. If you don’t have a account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here