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TCF implementation still has a way to go

LONDON - By March 2007, the UK's financial services firms should have implemented the Treating Customers Fairly (TCF) rules of the Financial Services Authority (FSA). However, a recent poll and comments from industry underscore the challenges that remain.

The extent of firms' indifference towards TCF was demonstrated at an FSA conference in early November. Voting carried out at the event showed that 33% of those present saw senior management buy-in as the biggest obstacle to TCF implementation. The "quality of staff" came in second, with 23% of the vote.

At the event, Clive Briault, managing director of retail markets at the FSA, acknowledged that

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