Dealers vie with Markit to electronify bond issuance

Competing platforms could split the market for new issuance in Europe and the US

Two rival bond issuance platforms are vying for the hearts of the buy side.

Ipreo already has a strong following in Europe and was acquired by financial technology heavyweight IHS Markit in August 2018. But it is facing competition from a consortium of banks launching an alternative service called DirectBooks, aimed initially at the US market.

The goal of both platforms is to automate bond issuance, by allowing investors to view deals, submit orders and receive allocations electronically. But

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