Exchange-traded Funds - Barclays Global Investors iShares

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'Not all ETFs are created equal' is the main slogan for the ubiquitous educational campaign pioneered by Barclays Global Investors (BGI) iShares. As the European exchange-traded fund (ETF) market grows, investor education has been pushed by BGI in order to highlight the structural differences in ETFs, as well as issues of cost, risk and return. "It's very important that investors understand the differences between a cash-based and a swap-based ETF," says Axel Lomholt, head of ETF products for

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